An Art Director’s Dream

Photos courtesy of Patrick McMullen & Matthew Daniel Sisken

Timo Weiland’s Spring 2010 Men’s & Women’s Ready to Wear Presentation went off without a hitch! It all came together and looked even more beautiful than I had imagined.

Thanks to the beautiful and massive X-Initiative space and the stellar team Timo pulled together.
Maguire Steele did an excellent job organizing the event. Tom Palmer Projects provided us with an amazing crew to build, hang, polish, light, and generally produce the show. So on the day of the presentation all I had to do was make sure the parachute looked “voluptuous” instead of “taut” and essentially played hide & go seek with the models until they got their photo taken by Mr. Runway photographer, Dan Lecca. All in all it was effortless on my part! Congrats to Timo & Alan!

Check out some additional reviews & photos:

Paper magazine stated, “Timo Weiland’s ridiculously amazing presentation. He debuted both men’s and women’s apparel. I died.”

WWD calls the collection “well-balanced showing of preppy with an edge.”

Style.com adds, “The clothes fall right in line with their cool, twentysomething take on propriety, best exhibited by their endless clever reworkings of the bowtie.”

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