LORICK

Brand identity design, Art direction, Website design

Abigail Lorick’s women’s wear collection

Born out of the feeling that women today generally lack the elegance and manners that past generations had we created an etiquette mascot named “The Lorick Lady". She’s a combination of uptown elegance and downtown cool. To emphasize the idea of contemporary lady-likeness, the first lookbook was an tongue-in-cheek version of a classic etiquette book. The Lorick Lady’s initials “LL” are patterned onto hangtags, scarves, and the website.

MATHEW CERLETTY
THE FEELING IS MUTUAL

Creative Direction & Design

Mathew Cerletty's Artist book “The Feeling Is Mutual” showcasing his works, with varied paper stocks, and an ink-stamped cloth cover.

Created for Rivington Arms with Tiffany Malakooti

OSHKOSH

Brand Identity Re-Design & Art Direction

OshKosh SS '06; OshKosh FW '06 Campaigns

In helping OshKosh carry on the tradition of creating work wear we emphasized the idea that A kid’s work is PLAY and highlight OshKosh’s nostalgic pull and playful American spirit. We re-designed the OshKosh logo into a more playful and fresh form and Art Directed the Spring, Summer and Fall campaigns themed “Go Play.”

Created at Wolff Olins with Todd Simmons, Photography by Luca Zordan.

PROPHECY MAGAZINE 11

Creative Direction

A 224 page magazine that covers a wide range of cultural topics.

We re-designed the magazine with a looser format, with a system of organizational tabs in place of pagination. This allowed us to organize the articles according to content and pacing as opposed to the traditional regimented way of organizing editorial content. Printed with black & white covers with holographic foil logos.

Design by Eric Wrenn.

PROPHECY MAGAZINE 10

Creative Direction for Front and Back covers & Fashion Well.

Staying true to the past nine issues, I kept the Architecture of the front cover and hot babe on the back. The issue was themed “wow” thus the Magenta foiled “P” and the subtle spot varnished “wow”.

(RED) BOOK

Book design & Art direction

(RED) was created by Bono and Bobby Shriver to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (RED) branded products.

This large format newspaper-like book recaps (RED)’s accomplishments to-date and has successfully helped to recruit new partnerships and celebrities interested in helping the cause.

Photography by Piera Gelardi

MUKS

Brand Identity Design

Muks is a boot company that draws its inspiration from Native American Indian Mukluk boots.

Croft was an alternate identity created for Muks.

LENA HERZOG
FLAMENCO DANCE CLASS

Design

Lena Herzog is an accomplished art photographer and the wife of legendary German filmmaker, Werner Herzog. This book documents a series of her photographs.

Designed with Karl Heiselman

OPUS JAZZ

Brand Identity Design, Illustration, Website Design

A film re-creation of Jerome Robbins’ 1958 ballet, Opus Jazz, created and danced by dancers from the New York City ballet and directed by Supermarché.

The logo, typography and illustrations are reminiscent of the collaborations between Artist Ben Shahn and Jerome Robbins.

CHEYENNE ELLIS PHOTOGRAPHY

Brand Design & Creative Direction

Cheyenne Ellis is an L.A. based photographer who shoots beautiful people and places.

Large format full color newsprint mailer to show off Ms. Ellis’ talents to reps and editors.

EDELWEISS

Editorial content reappropriated into scientific illustrations.

FLIP THE SCRIPT

Book Design and Featured Artist

A Limited edition artist book created in collaboration with Surface to Air. We commissioned 50 artists to recreate and reinterpret a poster for a film of their choosing for an exhibition and the book.

Flip the Script is one of the largest books ever created, it measures 28 x 20 inches. As a featured artist I chose to redesign the film poster for Weird Science.

Created for Surface to Air.

ESTUAY

Brand identity design.

Estuay is Surface to Air’s high-end clothing line for men & women.

Most popular in Japan, the design was created with a Japanese market in mind.

FOXMOTH

Brand Identity Design & Website Design

Photo production company specializing in artistic fashion shoots.

ONE GLOBE ONE FLAG

Creative Direction

Poster for One Globe One Flag International Poster Exhibition in Jakarta, Indonesia. We were asked to create a flag that would not “discriminate against any individual, religion, culture, race, ethnic group or political alignment of a country.”

Our (Brief) Statement: Love sees no color, a provocatively ambiguous yet clichéd statement, is announced by white flags and flagpoles. The blank, undulating flags symbolize the surrender of nationalist ideals, the first step towards achieving a unified globe.

Designed with Eric Wrenn

STEVEN ALAN OUTLET

Brand Identity Design

Steven Alan, best known for his relaxed button-downs, converted his uptown store to an outlet.

PWC HOW* MANIFESTO

Art Direction and Design

How* is the name of the brand identity we created for PwC’s Advisory service.

This miniature Manifesto uses metaphors to show what How*’s capabilities through exquisite photos of mundane before & after work-related scenes.

Created at Wolff Olins with Todd Simmons & Bill Darling. Photography by Yoko Inoue.