KATHERINE FLEMING
Brand Identity Re-Design, Photographic Art Direction, Print Collateral Design, Website Design, Packaging & Labeling System
Katherine Fleming defines her handbag collection as "understated luxury, elevated sophistication and timeless modern chic." In order to reflect these virtues in her visual vocabulary we re-evaluated all aspects of her branding — from the proportions of her handwritten signature to the movement and interactivity of her website. We art directed a simple yet elegant still-life photoshoot for her stunning Fall '09 collection with photographer Yoko Inoue. These images as well as the other elements of Katherine's brand refresh can all be seen on the Katherine Fleming website that we designed.
www.katherinefleming.com